As you look down at your cellphone your head moves forward, your upper back hunches, and your shoulders round forward. With the shift of the posture your neck now weighs a 30kg weight compared to 5kilograms in neutral. This has dramatic effects on your spine and the muscles. Headache anyone? the average person using their smartphone anywhere between 2-4 hours a day in total, this equates to over 700 – 1400 hours per year